The adtech landscape is witnessing seismic change. With huge, global shifts in consumer behaviours - only accelerated by COVID-19 - combined with government regulations triggering the looming deprecation of the third-party cookie, businesses are left seeking new was to transform their data and digital strategies.
Yet, many brands are left asking “how can I flourish in a privacy-first, post-cookie future?
Ian James, Co-founder and CEO at Silverbullet, and Kristen Kelly, COO and CCO at Silverbullet, discussed a practical approach to embracing contextual solutions, data technology and first-party data utilisation across the marketing funnel.
