Supply Path Optimisation can be a tricky initiative for a marketer to tackle due to the technical, contractual, and analytical challenges involved. But marketers can gain cost transparency over the programmatic media supply chain.
There are multiple approaches to SPO. None of them fully solves the challenge as a standalone solution. That is only possible when they work in tandem together. This paper will explore those approaches:
- Working with an SPO tech partner
- Custom supply matching
- Existing tech partner initiatives
- Trade body initiatives
In this paper, TPA Digital explains how Supply Path Optimisation (SPO) involves stripping away waste and complexity until an efficient route to supply remains.