Creator marketing is now an established part of the marketing mix, yet many organisations are still managing it without clear ownership, governance or measurement. This can make it difficult to scale activity, demonstrate value and manage risk effectively.
Developed by ISBA in partnership with Responsible Marketing Advisory, this framework helps marketers assess their current approach and identify the operating model that best fits their business goals, resources and ambitions.
The guide covers:
- Choosing the right creator operating model for your organisation
- Defining ownership, responsibilities and governance
- Deciding when to use agencies, technology and in-house resources
- Measuring effectiveness and proving value
- Embedding a model that can evolve as your creator activity grows
Packed with practical advice, industry research and input from ISBA members, this framework will help you build a more effective and sustainable approach to creator marketing.
Download the framework below