Digital Out of Home (DOOH) Glossary

The OOH industry has come together to agree on a set of shared terms across multiple areas, including measurement, programmatic and targeting.

The glossary has been developed by IAB UK’s Digital Out-of-Home (DOOH) Advisory Group, the trade body for Out-of-Home (OOH) advertising Outsmart and the industry’s audience measurement body Route.

There has been significant growth within the DOOH industry over the past few years, with the sector now evolved to a point where ads are increasingly bought programmatically. June 2020 saw the release of ​IAB OpenDirect​ (OOH), the programmatic direct trading standard in OOH.

Building on this with the development of standard shared terms is a natural next step that establishes a strong foundation and builds on the sector’s ambitions for further growth.


Member-only document

DOOH Glossary from IAB UK, Outsmart and Route