This guide from the World Federation of Advertisers (WFA) is the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.
Diversity & Representation: A Guide to Potential Areas for Bias in the Creative Process highlights 12 key areas where bias can occur and proposes questions that can be used as a litmus test at every stage. It also pulls together some key resources that can be used to tackle any gaps or areas of concern.