Each quarter, ISBA and Ebiquity will bring industry insights and independent perspectives on the current state and immediate future challenges of the media landscape in the UK, made available exclusively to ISBA members as part of the ISBA Partnership Programme.
Ebiquity’s media specialists will take stock of market developments across the media ecosystem and look ahead across the year to support advertisers and help them make informed decisions about their media investments.
- Buyers can expect price inflation in TV to be 4 times higher for the 16-35 year old audience
- After a flat year for Paid Social in 2023 an increase is expected in 2024
- A deflatory year for press pricing in 2023 is expected to continue in 2024