Influencer marketing continues to command attention – from brands, who want authentic voices to advertise their products and to reach the right audiences; from regulators, who issue strongly-worded reminders that disclosure rules must be adhered to; and from the press, who have highlighted misleading beauty filters … and the challenges and exploitation sometimes faced by influencers themselves.
This panel discussion for ISBA members explored the current issues around influencer marketing, and where the phenomenon goes next.
Joanne Loughrey, Associate General Counsel – Luxury Division, L’Oréal
Scott Guthrie, freelance influencer marketing consultant
Charlotte Williams, Founder, Sevensix Agency
Helena Osborne, Senior Product Manager, L'Oreal