Joined by ISBA partner, MediaSense's Ryan Kangisser, Managing Partner, Strategy took our Future Operating Models group through their Agency Evaluation Research Findings.
- Launched in Q4 2022 to hear from the wider agency ecosystem on how they would like to be evaluated by clients in a way that enables them to create true differentiation and impact.
- This follows an unprecedented period of pitch activity, internal transformation, competitor pressure, as well as one of the biggest talent shortages experienced in the industry.
- MediaSense’s Pitch Smart research findings are relevant for all advertisers, and MediaSense provided a UK focus (from the global research) for ISBA members.
