The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from ad-supported digital media, in the interest of protecting consumers and safeguarding advertiser rights on supporting suitable media content. ISBA is a supporter and key contributor to this important initiative.
This session, that took place on 22nd March 2023, was designed for those who are activation-level (junior to senior) media and platform practitioners who need to navigate the complex brand safety and suitability landscape.
Facilitated by GARM Lead Rob Rakowitz, World Federation of Advertisers (WFA), the topics covered include:
• Brand safety & suitability strategy setting
• Brand safety in the media planning, buying, & reporting process
• Managing your brand safety ecosystem
• Crisis management
