The Global Alliance for Responsible Media (GARM) is an industry first effort that unites marketers, media agencies, media platforms, industry associations and advertising technology solutions providers to safeguard the potential of digital media by reducing the availability and monetization of harmful content online.
The Brand Safety Floor + Suitability Framework is intended to provide the following:
- A common understanding of what harmful and sensitive content is via content categories;
- A common understanding of where ads should not appear, as expressed in a Brand Safety Floor;
- A common way of delineating different risk levels for sensitive content, as expressed in a Brand Suitability Framework.