The creation of the Global Alliance for Responsible Media (GARM) led by the World Federation of Advertisers, binds all stakeholders together with clear intent. As a key member of the steering group ISBA has provided expertise and perspectives from the work we have done in the UK to contribute to the priorities of GARM.
The goal of these Platform Adoption Grids documents is to create a standardised way to understand how each platform is adopting GARM standards from key GARM workstreams.
This first view on implementation is for ad sellers, with a focus on platforms.
You can see the last Platform Adoption Grids from 2022, here.