Are you exploring and launching Generative AI workstreams? Are you confident that your business has an effective governance approach that is widely understood and adhered to? This session was designed to help organizations strengthen their AI governance practices.
What was covered
• Summary of current UK and EU AI regulation
• A framework for assessing and mitigating AI risk
• Gen AI Governance case study
What do you gain from this
• An understanding of current UK and EU AI regulation, relevant to advertising and marketing—where we are now and what may be coming.
• Insights into key categories of AI risk and strategies to mitigate them.
• A clear picture of what good Gen AI governance looks like, and the steps brands should take to achieve it.
• The opportunity to hear a brand case study—a proven example of effective Gen AI governance.
Presenters
• Shireen Peermohamed, Partner, Harbottle & Lewis
• Laura Holden, AI & Legal Consultant, Bonsai
• Alyssa Fenoglio, Founder & Strategic Advisor, The Human Algorithm; former VP, Global Head of Digital Commercial, Teva Pharmaceuticals
