Getting the most out of your brand heritage

History of Advertising Trust

3.59 MB


The History of Advertising Trust (HAT) is the largest advertising archive in the world and works with brands to preserve their heritage, creating an accessible resource in the present. HAT can add value by actively managing collections entrusted into its care or work with brand/marketing teams to save costs, extract stories, celebrate anniversaries, curate exhibitions/events or promote trust in brand heritage as a marketing platform. Heinz, Hovis and McVitie’s are just some of the brands that benefit.