This session will provide a brief refresher of the key laws and regulations that apply to influencer marketing and then consider some of the more recent developments affecting this space.
What will be covered
- A review of the governing laws and regulations, including the DMCC Act and the CAP Code.
- The requirements of the ISBA Code of Conduct.
- Recent developments concerning disclosures on X and use of influencers to promote Less Healthy Foods and Financial Services.
- Using AI generated influencers, and even pet influencers – what are the guard rails?
