ISBA welcomes the review of online advertising being carried out by the Department for Digital, Culture, Media and Sport. This review is the latest among a number in recent times, including those being carried out by the Centre for Data Ethics, Information Commissioner’s Office, Competition and Markets Authority, and by the Government around the implementation in legislation of the Online Harms White Paper. We look forward to the drawing together of the conclusions of these various processes into a coherent approach to the advertising sector, which ensures that it can operate with confidence and enjoy regulatory certainty.
In this response, we focus on brand safety; ad fraud and placement; industry standards; the existing system of advertising regulation and funding; our ongoing Programmatic Supply Chain Study, the first study of its kind; and the need for reform of political advertising.