ISBA has responded to the Department of Health and Social Care's consultation on the Regulations which should deliver the brand exemption from the 'less healthy' food or drink (LHF) restrictions, which come into force from 5 January.
ISBA members can download our response below.
To help you prepare for the advertising restrictions, ISBA has worked with the Advertising Association, the IPA and IAB UK to produce a suite of resources to help our members navigate this complex issue. Access them here.