The JICMAIL Measurement Matters Conference on Wednesday 12th October 2022 featured a keynote state of the nation update from PwC on the media market and measurement along with a cross industry debate on Minding the Gaps in full effect measurement. The event also featured a discussion on the surrounding big planning issues and showcased inspiring best practice with JICMAIL.
Recordings from the sessions are available here.
The JICMAIL team also convened a leading panel of industry experts to discuss the opportunities and limitations with the current field of marketing measurement.
Watch the video here and read the white paper which examines several key themes and provides 10 Top Tips for Minding the Measurement Gap.