The latest quarterly results from JICMAIL reveal that 6.5% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in the crucial Christmas trading period.
Half of these purchases were transacted online. JICMAIL - The Joint Industry Currency for Mail – has revealed that despite continued challenging trading conditions for retailers, mail has played its part in delivering significant commercial returns for those who chose to invest their media budgets in the channel in Q4 2023.
See the full results below.
