With the introduction of new powers under the Digital Markets, Competition and Consumers Act, the CMA now has the power to impose penalties directly, without having to go to court, with fines of up to 10% of global turnover. The CMA’s new Enforcement Guidelines state that an upheld ASA complaint will be one of the triggers for their enforcement action, so it is even more important than ever to successfully defend an ASA investigation.
What will be covered:
• What do the CMA’s new Enforcement Guidelines say, and what are the consequences of an upheld complaint in the post DMCCA world?
• Where are complaints coming from, and what are the ‘hot button’ issues?
• How can you maximise your prospects of a successful outcome to an investigation?
• If the complaint is upheld, what can you do to reduce the risk of follow-up action by the CMA, while remaining competitive?
