Twenty years ago, the Magic & Logic industry whitepaper set out a simple but powerful proposition: agencies, marketers and procurement professionals create better outcomes when they work with shared purpose, transparency and mutual respect.
Now, as marketing procurement has matured into a global strategic discipline, it is time to celebrate the progress made - and define what comes next.
Join ISBA, IPA, CIPS and industry leaders for Magic & Logic at 20, a forward-looking session bringing together senior marketing procurement, agency, consultancy and industry-body professionals from across the world.
We will explore what great marketing procurement looks like today: how stronger agency-procurement-marketing partnerships drive effectiveness, how AI and data are reshaping roles and commercial models, and how the industry can keep moving the conversation beyond cost towards long-term value creation.