ISBA have partnered with Responsible Marketing Advisory (RMA) to create this framework for AI-enabled content creation. Additionally, members of ISBA’s AI Steering Committee, contributed to a workshop that helped shape this document.
Together, we’ve outlined the key considerations to determine the best approach for your brand. Throughout this framework, we address the challenges facing advertisers today; everything from best practice for AI-enablement in content creation, to whether to disclose the use of AI to consumers.
We believe AI should be seen as a tool, with technical expertise and knowledge required to harness it effectively. However, the transformative impact of AI invites many legal and ethical considerations unique to each brand. The landscape is rapidly evolving with improving technology, shifting public attitudes, and increased regulatory scrutiny.
With this constant change, marketers must not simply be adopters of AI, but architects shaping its use and implementation.
See the guide, below