Marketing Measurement in a Cookieless Future

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Global marketing effectiveness specialist, Ekimetrics, recently presented to the ISBA Insight & Effectiveness Group an outline of how the deprecation of third-party cookies will impact marketing measurement and the alternative solutions brands can employ.

Since this session, Google has indicated it will delay its phasing out until mid 2023. But it will happen nonetheless, and brands still need to prepare.

Below we outline the key takeaways from the session.

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Marketing measurement in a cookieless future - Webinar takeaways