Payment on performance: the role of insight and effectiveness
90% of ISBA's procurement community believes linking agency remuneration to business performance is important but struggle to identify relevant KPIs. Is this the holy grail or an unachievable quest?
In this session, we'll explore the world of marketing measurement with marketing data science expert Matt Andrew, UK GM and Partner at Ekimetrics. The session will cover the key measurement methods and how to create a language of effectiveness between marketers and their agencies. Attendees will be able to benchmark their current measurement maturity and how this could apply to remuneration.
