Marketing Procurement Online - September 2023

In partnership with

“How to align an agency to your business objectives”, an online Marketing Procurement where we discussed aligning our agencies to our business objectives. 

The first presentation by Alchemists looked at how to KPI an agency to tie their remuneration to your business performance. 

In our second presentation, Aprais demonstrated the importance of communication in creating alignment and delivering on the desired business outcomes. 

Member-only document

ISBA_Agency Evaluation Metrics Presentation FINAL (1).pdf

Member-only document

Positive Relationship Management - How communications created allignment

Tagged with...

Procurement Partner content