Approaching effectiveness measurement in the first-party, post third-party cookie marketing ecosystem of the future, relies on building your understanding of:
- how the use of third-party cookies impacted your top and bottom-line growth in the past
- how to shape your first-party data strategy moving forward
This recording of the session led by Doug Hall from MediaMonks provides a four-step roadmap to privacy-first, first-class, first-party data (1PD). The session will describe how to adopt a gold standard for 1PD collection and activation at scale that will underpin a robust effectiveness measurement strategy.
You need data that has purpose, and this session is vital for you to deliver a return on your data assets.
