The ISBA Media Decarbonisation Hacks series brings together experts from across the advertising ecosystem to share practical insights on reducing emissions in media planning and buying. Each short video highlights key considerations and questions advertisers can take into conversations with media partners and suppliers.
Direct Mail
In this episode, Tom Maskell, Chair of PrintGreen, and Sonia Danner from Marketreach challenge common misconceptions about direct mail's environmental impact and share practical actions marketers can take to improve the sustainability of their campaigns.
Programmatic
Adform's James Urquhart and Anne-Sophie Zeller explore why sustainable programmatic buying is simply better media buying, highlighting how reducing hidden waste in the supply chain can cut both carbon and cost while improving transparency.
Out of Home
Chris Dooley of JCDecaux UK and Bob Strawbridge of Global discuss how out-of-home advertising can deliver both strong results and lower emissions, and why carbon-aware planning should be part of the future of media strategy.
Acknowledgements
Thank you to the organisations that contributed their expertise and insights to this series. More videos will be coming shortly!