Media Engineering - an important weapon against the decline of digital ad effectiveness

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In the third of Infectious Media’s Navigating Digital Media series, Managing Partner for Products and Partnerships, Dan Larden, discusses why he believes media engineering could transform the role of agencies in the minds of clients, by helping brands collect marketing data more effectively.

View Part 1 of the series exploring Why Facebook and Google are changing how your advertising is measured and Part 2 The Future of Identity.

Navigating Digital Media series - Part 3

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