Media Leaders Steering Group May 2023

In May's meeting ISBA's Bobi Carley gave an update following the last TV & Video Steering Group meeting around the CRR Consultation. 

ISBA's Dan Laren updated the group on various workstreams around Brand Safety, Fraud and Transparency. 

For the second half of the meeting, MediaSense joined us for the Media2025 Virtual Workshop: Building Internal Capabilities - covering the key insights from the latest wave of the Media2025 research study. The research canvasses 100+ respondents (66% at CMO/Director) level, the insights should feel familiar to this group and provide stimulus for debate and discussion