Back in March 2020, ISBA played a key role in successfully securing broadcaster agreement to the suspension of Advance Booking Deadlines.
We were in dialogue with the Broadcasters throughout 2020 expressing our members needs for flexibility in TV trading and it was agreed that brands needed this flexibility to continue into 2021. With the uncertain times that still lay ahead, we know that brands need to be continue to be agile.
ISBA will continue to work closely with the broadcasters to ensure the broadcast advertising environment works for advertisers and to safeguard a vibrant and competitive ecosystem for the future.
An update on the latest booking deadlines is available below.