The Media Services Framework Agreement is the most complex and important document managed by ISBA’s Agency Services function. It provides a framework for the terms governing the relationship between advertiser and its media agency in relation to the agency's provision of media strategy, planning and buying services.
This version is without doubt the most important version since ISBA launched its original framework back in April 2016. Since v1 was published both the media landscape and the way media is traded has evolved at an ever-increasing pace. In this dynamic media marketplace it is more important than ever for advertisers to have a contract that brings clarity and transparency with their agency.
We recommend you download both the Word version and the PDF version as a working document and reference copy, along with the drafting notes.