Media Services Framework

The Media Services Framework Agreement provides terms for governing a relationship between an advertiser and its media agency in relation to the agency's provision of media strategy, planning, and buying services.

There is an information and power asymmetry between advertisers and agencies when negotiating media service frameworks. Agencies negotiate a high volume of agreements and have developed sophisticated approaches to negotiate the best contractual position for themselves. For guidance on how to prepare yourself for a successful contract negotiation contact Nick Louisson, Director of Agency Services,

We recommend you download both the Word version and the PDF version as a working document and reference copy, along with the drafting notes.

Member-only document

Media Services Framework 2021 - Word Document