MediaSense 2025 Research - In-Housing Snapshot

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At our Future Operating Models Group session in January, Ryan Kangisser, Managing Partner from ISBA Partners MediaSense, shared some exclusive findings and an in-housing snapshot from their Media2025 research to be launched later this month.

The research is currently in its fifth wave and is one of the largest studies focused on the future media operating model. Ryan highlights some of the key themes which emerged from the research, which you can view below.