An overview of JICMAIL

JICMAIL stands for Joint Industry Committee for Mail and delivers industry-standard audience measurement data for advertising mail and door drops.

JICMAIL is gold standard audience research data that gives insight into the actions taken with direct mail, door drops and business mail in the home. 

This joint industry research is designed to support users from across sectors, informing their work across the planning cycle.

Find out more about JICMAIL below. 

An overview of JICMAIL

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