Part 10 of the Cookieless Future sessions contains a presentation from our partners Ekimetrics.
We’ve already started to see changes in the market as the likes of Firefox and iOS14 have already introduced tracking prevention, with Google’s third-party cookie ban due in 2023. As tracking opportunities continue to fade further, in this session, we explored what this means for measuring marketing performance, and looked at:
- the landscape of solutions and the opportunities for the best insight
- how to connect the dots and triangulate the right approach from the different signals
- putting that into practice within the organisation to create strong marketing plans.
