Part 10: Cookieless Future - Ekimetrics

Part 10 of the Cookieless Future sessions contains a presentation from our partners Ekimetrics.

We’ve already started to see changes in the market as the likes of Firefox and iOS14 have already introduced tracking prevention, with Google’s third-party cookie ban due in 2023. As tracking opportunities continue to fade further, in this session, we explored what this means for measuring marketing performance, and looked at:

  • the landscape of solutions and the opportunities for the best insight
  • how to connect the dots and triangulate the right approach from the different signals
  • putting that into practice within the organisation to create strong marketing plans.