Third-party cookies are being demised. This is impacting the entire digital marketing and advertising ecosystem, affecting audience targeting, tracking, measurement and attribution. Meanwhile, multiple vendors, consultants and industry experts are exploring, assessing and developing alternative technologies and approaches to targeting and measuring ad distribution and effectiveness. These include alternative ID systems, decentralised data systems, and new collaborative technologies and techniques and combinations
Since Summer 2020, ISBA has been running exclusive Cookieless Futures learning sessions for our members and our 11th session was with Teads.
In preparing for cookie deprecation, Teads took us through a deep dive session about the ever changing data landscape. Jamie Toward, Head of Data, UK & Netherlands at Teads, explored the industry landscape, the current state of industry challenges and how brands can move forward in testing for a cookieless future.