The Pitch Consultant Guide, is created by ISBA in partnership with the IPA and the Alliance of Independent Agencies, as part of the Pitch Positive Pledge.
This essential new resource helps advertisers navigate the complex world of pitch consultancy with clarity and confidence. Whether you're preparing for your next agency search or reviewing your current approach, the guide offers practical insights into:
- The different types of pitch consultancy models—from client-funded to agency-funded, win fees, and pay-to-play arrangements.
- Key questions to ask before appointing a consultant, including revenue transparency, impartiality, and agency access.
- How commercial models can influence agency selection, resourcing, and long-term outcomes.
Download below.