Production used to be a distinct phase. Today, it’s continuous. Brands, agencies and production teams are always “in production”, while the tools, workflows and capabilities shaping that work are changing at unprecedented speed, driven by rapid advances in AI.
With much of what we’re being promised still in its early stages, the challenge is no longer whether to engage with AI, but how. How do organisations take advantage of the real and usable benefits available today, while building production models that remain flexible and future-proof? And how do teams separate genuinely valuable technology from solutions that are impressive, but ultimately irrelevant to their needs?
This session explored “best practice” to help you make informed, confident decisions about AI-enabled production for today and tomorrow in a landscape that continues to evolve.