Programmatic Pioneers Summit 2021: ISBA Panel session

This panel session from the Programmatic Pioneers Summit in June 2021 explores the programmatic landscape one year on from the launch of ISBA's Programmatic Supply Chain Transparency Study

The panel was moderated by ISBA's Head of Media Effectiveness and Performance, Clare O'Brien and the panellists were: Steve Chester, Director of Media at ISBA; Richard Reeves, MD, AOP; Matt McIntyre, VP Programmatic EMEA, Essence; Rachel Mervis, Global Programmatic Capability Lead, Kimberly Clark and Oliver Whitten, CEO, Adform