Proprietary media solutions are becoming increasingly common as advertisers seek improved outcomes from their media investment.
As they expand across most media channels, it is important for advertisers to consider how these solutions should be governed.
Proprietary Media: Transparency, Governance and Effectiveness brings together insights from ISBA’s Media Leaders, Procurement Groups, and industry consultancies and is designed to help advertisers confidently evaluate and manage proprietary media solutions in an increasingly complex marketplace.
See the Executive Summary and full guidance below.