Representation in Advertising Tracker - Summary - February 2022

Twice a year, ISBA, in collaboration with Direct Line Group and research company Opinium conduct a survey to find out how representative of society the public find the advertising they see on TV.

The results from the latest wave of the Representation in Advertising tracker show that whilst advertisers are seen to be making progress with representing all groups, authenticity and representation of modern Britain hasn’t really improved – which presents a challenge to the industry

Member-only document

Representation in Advertising Tracker - Summary - February 2022