Response to CMA consultation on changes proposed by ITV to the sale of its advertising time

On 29 June 2022, the Competition and Markets Authority (CMA) consulted on a proposal from ITV to amend a number of its time length factors used as part of the calculation of the cost of advertisements on ITV1. 

The CMA’s provisional decision is available here.

ISBA response to CMA consultation on changes proposed by ITV to the sale of its advertising time