The Artificial Intelligence chapter of the ISBA Responsible Media Guide 2025 offers practical advice for advertisers on using AI responsibly in media and marketing. It covers strategic planning, education, and data management, with tips for addressing bias, ensuring transparency, and complying with legal standards.
The guide highlights the importance of human oversight, ethical data use, and sustainability, helping brands unlock AI’s benefits while protecting trust and creativity.
You can view the full guide, here.