The Digital & Data Governance chapter of the ISBA Responsible Media Guide 2025 outlines best practices for managing digital marketing data responsibly. It covers regulatory compliance, digital data ethics, and tech governance, emphasising the importance of protecting consumer privacy and building trust.
The guide provides practical steps for ethical data use, supplier due diligence, and adapting to new regulations, helping brands create transparent, secure, and trustworthy digital media strategies.
You can view the full guide, here.