The Sustainabilty chapter of the ISBA Responsible Media Guide 2025 provides practical guidance for advertisers and media professionals on reducing greenhouse gas emissions across the media supply chain. It introduces the Global Media Sustainability Framework (GMSF), offering standardised methods for measuring and cutting media-related emissions.
The guide highlights the business benefits of sustainable media planning, showcases real-world case studies, and outlines actionable steps for brands to align their advertising with net zero goals while maintaining campaign effectiveness and transparency
You can view the full guide, here.