ISBA has worked in partnership with The Brand Safety Institute to share their views on what Meta's content moderation changes mean for advertisers.
Over the last several months, Meta and TikTok have introduced features intended to crowdsource context to address disputed information on their platforms. The Brand Safety Institute COO, AJ Brown, spent a great deal of time explaining, defending, and helping shape similar features while leading Twitter’s brand safety efforts. He writes about how these changes on Meta (pdf) and TikTok (linked within the pdf) reflect a broader shift away from industry-wide norms and platform-imposed restrictions in favour of individual responsibility for both users and advertisers, and offers both recommendations and important questions for marketers navigating the evolving information ecosystem on platforms.
To offer a broader perspective on the topic of crowdsourced context approaches and what they mean to buyers and the verification process, this pdf features a link to a conversation AJ joined with Gerry D’Angelo and Joe Fried representing the marketer perspective and Brittany Scott representing the verification perspective. The pdf also features links to academic research on using a crowdsourced to address disputed information on platforms, announcements from Meta and TikTok on their respective rollouts, and some detail on how Meta’s approach will work.
As an independent trade body, ISBA does not endorse any position taken, or not taken, by these other bodies. It remains the sole discretion of ISBA members whether to follow their recommendations.