Many marketers and creatives want to create work that better reflects the audiences they serve. Yet concerns about getting it wrong, being accused of tokenism, or alienating audiences can lead to hesitation and overly cautious creative choices.
Developed by ISBA and The Diversity Standards Collective (DSC), Too Scared to Ask? tackles the real concerns that often sit behind creative briefs and campaign development.
Based on conversations across the ISBA Inclusion Network and qualitative research with 100 people from diverse communities, the playbook offers practical guidance for creating work that feels authentic, relevant and effective.
See the playbook below.