TV advertising: Evolving the model - Enders Analysis

Enders Analysis have launched this report on the broadcast trading landscape.

The report was commissioned by ISBA following a mandate from its Council to play a proactive role in shaping the media landscape post COVID-19 in the interests of advertisers.

The report considers:

• The strengths and weaknesses of the current TV advertising ecosystem from the perspective of broadcasters, advertisers and agencies

• What is likely to happen to video viewing and advertising revenues, if the current trajectory is followed

• What changes need to happen to improve the health of the overall advertising market