Enders Analysis have launched this report on the broadcast trading landscape.
The report was commissioned by ISBA following a mandate from its Council to play a proactive role in shaping the media landscape post COVID-19 in the interests of advertisers.
The report considers:
• The strengths and weaknesses of the current TV advertising ecosystem from the perspective of broadcasters, advertisers and agencies
• What is likely to happen to video viewing and advertising revenues, if the current trajectory is followed
• What changes need to happen to improve the health of the overall advertising market