TV and Video myths

ISBA’s TV and Video steering group focuses on the development of TV and Video across all screens and runs and contributes insight on a range of areas, including audience measurement, regulation (such as the Contract Rights Renewal), technology advances, including Addressable TV, and ad quality (Brand Safety, Viewability and Ad Fraud).

Bobi Carley, head of TV and video at ISBA, sets the scene for the group’s work by challenging six enduring myths surrounding television and video