What’s next for UK retail media?
From a state of the nation view of the UK market, to platform innovation, commerce activation and the latest update on ISBA’s Retail Media UK Study, this session focussed on helping advertisers make sense of a fast moving and increasingly complex retail media ecosystem.
The session included:
- State of the Nation: Retail Media in the UK
- Search then vs now (UK)
- Winning visibility in the LLM era
- Update on ISBA’s Retail Media UK Study with MediaSense
Presenters
Fiona Davis, GM, Overline
Myles Atkinson, Head of Growth, and Retail, Google
Sam Tomlinson, Chief Client Officer, MediaSense