What’s next for UK retail media?
From a state of the nation view of the UK market, to platform innovation, commerce activation and the latest update on ISBA’s Retail Media UK Study, this session will focus on helping advertisers make sense of a fast moving and increasingly complex retail media ecosystem.
The session will include:
- State of the Nation: Retail Media in the UK
- Criteo update: ChatGPT / OpenAI integration
- Search then vs now (UK)
- Winning visibility in the LLM era
- Update on ISBA’s Retail Media UK Study with MediaSense
What will you gain by attending:
- UK Market Clarity:
Gain a clear, up to date view of the UK retail media landscape, including how the market is evolving and what’s driving change. - Platform & Commerce Insight:
Understand how major platforms are approaching commerce led media and what that means for planning, activation and measurement. - Practical Progress Updates:
Get a transparent update on ISBA’s Retail Media UK Study and how it will support better governance, transparency and decision making for advertisers. - Peer Relevant Perspectives:
Hear directly from expert partners working closely with brands on retail media strategy, activation and measurement today.
Presenters
Fiona Davis, GM, Overline
Myles Atkinson, Head of Growth, and Retail, Google
Sam Tomlinson, Chief Client Officer, MediaSense
