Why have we launched the Pitch Positive Pledge?

The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.

The full pledge is located on www.pitchpositivepledge.co.uk and details the core commitments agencies and clients must adhere to and outlines the various considerations they must take into account during the three stages of the pitch process – before, during and after.