Brands still exist in the mind, as they ever did; but the world in which customers exist has changed radically. Adapting to that shift is the challenge of our time.
Every industry has unwritten rules for how brands and communities interact, in other words a social contract. Audiences grant brands permission to show up in the spaces where they socialise. The strongest brands know how to work with those rules, and when to break them.
From studying 450+ brands across 16 industries, Social Element has been able to reveal those rules. How well brands play by those rules is then reflected in how they
score. It has enabled Social Element to rank them
within their Brand Currency Index™, to compare them - to identify the community building behaviours of the world’s most socially valuable brands.